"Print Your Future"- Industry Synthesize Analysis & Solution Analysis

The SWOT Analysis of a Traditional Photo Printing Shop

Strength
01. High traffic convenience
02. Satisfy the customers the store already have
03. Friendly and reliable
04. Service Item: ID photo
05. Support old type services: Film Development
06. Printing suggestion
07. Control of printing quality
Weakness
01. Business limited within the location
02. High management cost & store rent
03. Services limited
04. Business hour and spaces limited
05. Control of human resource
06. None marketing experience
07. None marketing resource
08. None IT techniques & experience
Opportunity
01. New digital service:Large image printout, namecard.
02. New digital cooperation marketing between industries.
03. Digitalization conquered the location limitation.
04. 24-7 service without space limitation.
05. Reduce the capital of communication service.
06. Simplified work flow.
07. Low management cost and operation cost.
08. Create more income opportunities.
09. Catering the consumer behavior of young group.
10. Catering the costumer behavior of original customers.
11. Earn extra profits from internet business.
12. Raise the capacity utilization by internet customers.
13. Online shopping store
14. Reduce the quantity of stock.
15. The sooner the better to involve in the e-business
16. Increase the total printing quantity per customer.
17. Increase the productivity of the store
18. Increase the customer satisfaction.
Threat

01. Market of traditional film & camera rapidly withered.
02. Film development became unnecessary due to the digital camera's been popularly used.
03. Share photos online is the trend for nowadays.
04. Digital monitors is now popularly used in everyone's home.
05. New digital era has changed the consumers' photo printing behavior.
06. Traditional industry will soon be eliminated if they don't offer new digital services.
07. New marketing promotional will bring the competition to reach the climax.
08. Internet has no location limitation.
09. Personalized printing facilities will become more popular.
10. Centralize trend may caused if involve in the business too late.
11. Digitalization will break the walls between different industries.
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Consumer Behavior Comparison Between Physical Printing Store & Online Photo Printing Store

Customer Physical Store Online Store
Age 12~25
Students

Potential & Secondary Consumer

Fully experienced internet user.
Low consumability.
More free time.
Purchase film & positive film in the physical store.

Potential & Secondary Consumer

Fully experienced internet user.
Low conformability.
More free time.
Need to print out their works & photos.
This group will be the target clients in the future 3 to 5 years.
Age 26~56
White-collar Worker

Secondary Consumer

Fully experienced internet user.
High consumability.
Less free time.
Have Children.
Visit the store during lunch break, and way back to home (approximately 4 hrs shopping time).
Location Limitation.
Low service quality.

Primary Consumer

Fully experienced internet user.
High consumablity.
Less free time.
Have Children.
Shop online from 09:00 AM - 21:00 PM (approximately 12 hrs shopping time).
Fully control of picking photos, uploading, confirming, payment and delivery.
High service quality.
Above age 56 Elders

Primary Consumer

Lack of internet experience.
High consumability.
Travel often.
More free time.

Secondary Consumer

Lack of internet experience.
High consumability.
Travel often.
More free time.
Population of people who lack for internet experience is decreasing in time.

Conclusion of above:

  • Physical photo printing store & Online photo printing store can both existed and cooperated well in the same time, it is the best solution for physical photo printing store to gather new customers and increase the income with low investment.
  • Online photo printing store is a trend to catering the consumer behavior now and the future.
  • The numbers of online photo printing shop is increasing rapidly, the physical photo printing store might be eliminated in the future 3 to 5 years if they dont digitalize their services and equipment. Do not let the opportunity slip away, the sooner the better to involve in the online business.
  • Online photo printing store is an extension service but replacement.
  • Online photo printing store can create more income for the physical store.
  • Online photo printing store is the only way to increase the number of customer effectively with no location limitation.
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Investment Cost For eCommerce Site Builder Solution

Sources Details Remarks
Hardware 1 machine Support by Azblink Technology.
Software OS, Border Control, Website, Mail Server, Online Help System, Member Management, Album Management, Order Management, Book-Keeping Management, Product Management, System Management, Latest News, Shopcart, Payment Gateway ...etc Support by Azblink Technology.
Network Construction Purchase fixed IP, xDSL, domain name ...etc Azblink Technology support the construction after the store have purchased the item list in the details.
Staff Needed One person from the store Exploit the human resources from the physical store.
Marketing Promotion The Store need to dispose the long term internet promotion budget. Long term support by Azblink Technology.

If you are interested in getting into the e-commerce circle, start with your online photo printing solution. We will be able to help you with every other aspect of the start up.　Contact Us Now!
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